BBA in Marketing
Marketing embraces all activities required to direct the flow of products, services, and commercially-related ideas from producers to consumers. Taking a global perspective, professional marketing faculty combine theory and practice with real-world experience to give students the background they need to compete in an ever-changing marketing environment. The program is undergirded by core courses in marketing management, consumer behavior and marketing research. Depending on interest, students round out their degree by choosing courses in advertising/promotion, retail management, direct marketing, sales management, product development and distribution, and strategic marketing. A required internship of 120 hours enables students to gain experience in a marketing-related business setting before graduation. Beyond the traditional careers available to marketing majors in advertising/promotion/sales, buying, retailing, marketing management, product development, wholesaling, public relations and marketing research, marketing majors increasingly are sought to work in the fields of health, medicine, insurance, public utilities, and science and technology.
The mission of the Department of Marketing is to provide the highest level of marketing education that rests on a strong liberal arts
foundation. The interdisciplinary nature of our majors cultivates successful students who have a strong and enduring sense of personal
and social responsibility. We prepare students to be competent communicators who understand the complexities of our global and, technological environment.
• Why learn marketing?
Because marketing encompasses a broad spectrum of endeavors, from product development to advertising, students can develop their
specific interests and talents within the marketing arena and be assured that there is a place for them within the business community. No company is too small or too large to need marketers. This allows marketing graduates to choose the type and size of organization that suits their personal tastes.
• What do marketing students learn?
Students learn how to adapt proven marketing strategies to the ever evolving world of business by learning both the psychology of why people purchase products and how to effectively develop, price, distribute and promote products and services.
• How do marketing students learn?
Students learn in a variety of settings and via a variety of experiences. All classes are interactive, with a minimum of formal lecture and a maximum of student-centered activities. Students are given the opportunity in each class to learn by working in groups, writing, speaking, and completing projects—all of which offer the students the opportunity to use a broad range of talents.
• What are the results of the course of study in marketing?
The results of students having majored in marketing are evident during their senior year in the project they produce in their marketing research course. Successful completion of the project requires a synthesis of knowledge gained during the classes leading up to this course. Students also are evaluated by their internship supervisors on a rating scale that measures the students’ abilities to perform in a marketing environment.
Interested in a Woodbury BBA in Marketing? Visit our Admissions Page.
|Required courses for Business Core(BBA)||12||36|
|Required courses in Major||7||21|
|Required internship in Management||1||3|
|Elective courses in Major||3||9|
|General Education Electives||17||51|
|Minimum courses/semester units required||42||126|
MRKT 301 - Principles of Marketing
This course is designed to introduce students to the fundamentals of marketing. Through this course, the foundations of marketing will be explored, the users of marketing will be identified, the role of marketing in the organization will be examined, marketing objectives, tools and resources will be assessed, and components of strong marketing strategy will be evaluated. Lecture. Prerequisite: MGMT 100, Introduction to Business or FM100, Introduction to Fashion Business plus 40 hours credit.
MR 310 - Consumer Behavior
The nature and dynamics of consumer markets and their significance to the marketing executive. The concepts and constructs employed to identify and measure market segments and analysis of behavioral patterns of these segments as a basis for marketing strategy. Lecture. Prerequisites: MRKT 301, Principles of Marketing and MATH 226, Business Statistics.
MRKT 455 - Market Research and Analysis
Research as an aid to decision-making. Planning the research approach, developing and testing questionnaires, sampling, and processing and interpreting data. Making appropriate recommendations for marketing action. Computer assignments and laboratory fee required. Lecture. Prerequisites: MRKT 301, Principles of Marketing; MRKT 310, Consumer Behavior; MATH 226, Business Statistics
MRKT 490 - Internship
A practical, on-the-job experience in mid- or upper-levelmarketing environment. Work experience (120 hours) is complemented by academic requirements including weeklyreports and a research paper/project. Prerequisite: Senior standing and MR 310.
MRKT 312 - Public Relations
MRKT 321 - Advertising and Promotion Management
Examines the functions, institutions, terminology, theories, and techniques of advertising, sales promotion, personal selling, and publicity as strategic tools of marketing. Case histories of promotional strategy are reviewed and examined. Lecture. Prerequisite: MRKT 301, Principles
MRKT 325 - Retailing Marketing Management
The functions and institutions of retailing within the framework of managerial decision-making. Topics include location, buying, merchandise management, pricing, and promotion. Lecture. Prerequisite: MRKT 301, Principles of Marketing.
MRKT 341 - Marketing on the Internet
This course examines marketing on the Internet from both the consumers’ and the marketers’ perspectives. Issues covered include privacy and security of personal information, business to business marketing, how the principles of marketing relate to users of the Internet. The emphasis is on understanding the impact that the Internet and technology has had on business and marketing in general and electronic businesses in particular. Class activities include lecture, discussion, and online exploration of Internet sites. Lecture. Prerequisites: MR 301, Principles of Marketing.
MRKT 342 - Media Marketing
This is a survey of the marketing process and its role in media.
The concepts of marketing strategy, advertising management, sales promotion, public relations, marketing research, consumer behavior and brand management are applied to topics including: theme parks and destinations, home video, television, film, and media. Lecture. Prerequisite: MRKT 301, Principles of Marketing.
MRKT 360 - International Marketing
The strategic implications of international marketing. Identifies and analyzes the underlying factors of international market environments and the forces which cause people in different cultural contexts to accept or reject new products. Attention is given to demand, product, policies, market channels, pricing, and the development and control of marketing programs. Prerequisite: MRKT 301 Principles of Marketing.
MRKT 420 - Industrial Marketing
This course views the nature of the industrial market, organizational buying behavior, analysis of customer procurement strategy, sales force management and key-account selling strategy. This course deals with a variety of problem areas including marketing in mature markets and high technology products. Lecture. Prerequisites: MRKT 301, Principles of Marketing and MRKT 310, Consumer Behavior.
MRKT 430 - Service and Non-Business Marketing
An overview of the unique problems and strategies involved in marketing services and non-businesses in order to develop useful marketing frameworks to help students address these issues. This course is designed for students who plan to be managers in non-business and service industries and providersof professional services (including consulting.) Lecture. Prerequisites: MRKT 301, Principles of Marketing and MRKT 310, Consumer Behavior.
MRKT 441 - Sales Management
Operation and decisions associated with organizing, training and managing the sales force; sales forecasting; sales an alysisand allocation of sales effort; pricing policies. Lecture. Prerequisite: MRKT 301, Principles of Marketing.
MRKT 451 - Strategic Marketing
Integrates marketing policy and strategy by working in teams to conceive, research, develop and present a marketing plan for a project or service. This course will be conducted in cooperation with an organization under the supervision of the course instructor. Lecture. Prerequisites: Senior standing; MRKT 310,Consumer Behavior.
MRKT 370, 470 - Topics in Marketing
Topics focus on current issues in marketing. Lecture. Prerequisites: MRKT 301, Principles of Marketing and Junior standing.
Karen Kaigler-Walker, PhD, Assistant Dean, School of Business, is a Professor of Marketing in consumer behavior who specializes in the social, psychological, and cultural meaning of appearance. She is most known for her research and publications on the impact of socio-cultural changes in the People’s Republic of China on women’s appearance and use of appearance products. She has authored numerous journal articles and has presented her research at conferences both nationally and internationally in North America, Europe, and Asia. She has served as a consultant in the area of fashion and appearance to industry and the media in the US and China.
Mine Üçok Hughes, PhD, graduated from Ankara University, Faculty of Political Science in Ankara Turkey with an undergraduate degree in economics, received her Master’s Degree in Marketing Communications and Advertising from Emerson College, Boston, Massachusetts, and her Ph.D. from University of Southern Denmark in Odense with a dissertation titled “Consumption Practices of Transmigrants: A Multi-Sited Ethnographic Study of Turkish Immigrants in Denmark”. Mineteachescourses in marketing and consumer behavior at undergraduate and MBA levels. She aligns her academic work with Consumer Culture Theory and her research interests include globalization, transnationalism, and transnational immigrants in relation to consumption.
A Danielle Way, PhD, is an Assistant Professor of Marketing. While serving as a professor at Xavier University (2008-2009) Woodbury University (2009- present), Dr. Way’s research has examined the challenges and benefits of portfolio design as an assessment tool in adult learning environments as well as explored Persona as a personal marketing tool used to market an individual’s desired self. In addition to teaching undergraduate and MBA level business courses, Dr. Way serves on various university committees, including but not limited to, the Academic Appeals committee and University Academic Advising committee. She is a member of the American Marketing Association, Academy of Marketing Science, The Public Relations Society of America, Alpha Kappa Alpha Sorority, and the Ph.D. Project.
Delta Mu Delta Honor Society
Woodbury University’s School of Business carefully selects a small group of business students – undergraduate and graduate – who have demonstrated excellence in their scholastic output.
DELTA MU DELTA HONOR SOCIETY is an International Honor Society in Business Administration at four-year universities and colleges. The organization was founded in 1913 at the School of Commerce, Accounts and Finance, New York University, New York.
Mission of DMD:
Delta Mu Delta is a business honor society that recognizes and encourages academic excellence of students at qualifying colleges and universities to create a DMD community that fosters the well-being of its individual members and the business community through life-time membership.
The purpose of the Delta Mu Delta honor society is to promote higher education in business ad-ministration by recognizing and rewarding scholastic accomplishment.
Delta Mu Delta membership provides recognition for a lifetime. As the highest international recognition our business students can earn, it is appropriate to include DMD membership on one’s resume and to wear the Key and display the certificate and other regalia with pride.
Delta Mu Delta membership is awarded to the top 20% of our Business School graduates in the Bachelor and MBA programs. Since 2000, Woodbury’s School of Business runs the Chapter “Theta Omega” of this honor society.
The DMD team consists of Dr. Satinder Dhiman, Dr. Tahmoures Afshar, Ms. Lori McCall, and Ms. Joy Tabuchi.
Collegiate Entrepreneur’s Organization (CEO)
Woodbury University’s School of Business is the proud home to a Chapter of CEO. The Collegiate Entrepreneurs’ Organization is the premier global entrepreneurship network, which aims to serve about 30,000 students through 400 chapters and affiliated student organizations at colleges and universities. CEO’s vision is to help students achieve their entrepreneurial dreams and goals.
The mission of CEO is to inform, support and inspire college students to be entrepreneurial and seek opportunity through enterprise creation.
Some benefits of being a member of CEO are:
- Global access to a network of fellow collegiate entrepreneurs
- Continuous updates through an organizational electronic and print newsletter
- Discounted registration fees to the Annual CEO Conference
- Access to website chat rooms featuring renowned entrepreneurs
- Access to world class Internet information
- Communication on entrepreneurial topics using website message boards
- Invitation to compete in student entrepreneur competitions
- Chapter development support
- Leadership training
- Discounts on products and services
Members of the Woodbury CEO Chapter meet on a regular basis and are instrumental in university networking events with current students and alumni.
The adviser for CEO is Mr. Bud Walker.
The Society of Accounting and Business (WUSAB)
This organization enables Accounting and Business students to build lasting relationships and to have a better understanding of job opportunities in their field.
The advisors of the program are Dr. John Karayan and Dr. Ashley Burrowes.
Alpha Sigma Lambda (ASL)
Alpha Sigma Lambda is the premier national honor society for nontraditional undergraduate adult students. ASL aims to recognize the special achievements of adults who accomplish academic excellence while facing competing interests of home and work.
Alpha Sigma Lambda is dedicated to the advancement of scholarship and recognizes high scholastic achievement in an adult student’s career. By so doing, this Society encourages many students to continue toward and to earn associate and baccalaureate degrees. Through leadership born of effort, both scholastically and fraternally, Alpha Sigma Lambda inspires its candidates to give of their strengths to their fellow students and communities through their academic achievements.
The ASL adviser is Dr. Anne Ehrlich.
Business and Professional Women of Woodbury
The goals of BPWow is to achieve equity for all women in the workplace through advocacy, edu-cation, and information, to empower women. to build upon and develop members into successful women, to explore, build and maintain relationships with each other as well as networking with corporate professionals, and to increase personal development.
The advisor of the program is Ms. Alexandra Saba.